Interactive System Elements
Demonstrating the new enhanced navigation and premium action states introduced to the brand design framework.
Brand Essence
Spark of Clarity is the calm, trusted guide for founder-led and mission-driven businesses that need strategic clarity, practical systems, and intentional momentum.
Color Palette
The palette balances calm authority with human warmth. Navy anchors the system, teal adds depth, warm paper softens the experience, and gold provides a refined accent.
#1C2140
Primary background, dark surfaces, logo base.
#234F5A
Secondary accent, charts, supporting surfaces.
#C7D9E1
Decorative only; avoid for text.
#C49A2C
Logo lines, premium highlights, callouts.
#8A6800
Accessible gold text on light surfaces.
#F5F2EC
Light backgrounds, cards, paper surfaces.
#222222
Primary text, near-black, body copy.
Typography
Thasadith is used for body copy because it feels approachable, human, and clear while still supporting longer-form strategy content.
Body: Thasadith
Logo wordmark: Montserrat / Helvetica Neue / Arial fallback
Logo Usage
Use the logo on Primary Navy, Warm Paper, or Soft Charcoal backgrounds. Keep the mark minimal, monoline, and symmetrical. Avoid thin sunburst lines, ornate details, gradients, or decorative effects.
- Use gold lines on the navy field for the emblem.
- Use Warm Paper for the wordmark to maintain accessibility on dark backgrounds.
- Reserve gold for large strokes and the logo mark.
- Use Soft Charcoal for body copy on light surfaces.
Accessibility Notes
- On navy backgrounds, use Warm Paper or Soft Charcoal for text.
- Use Text-safe Gold for smaller gold text on light surfaces.
- Keep contrast at or above 4.5:1 for normal text.
- Reserve Slate Blue for decorative use only.